Suggestions for Posting

Since this blog will be built over time by multiple authors, I thought I make some basic suggestions on how to best collaborate and make it useful for all. Let me know what you think

1. Keep it all marketing related - this is business knowledge blog so we can all use it as we need it
2. Keep each post short and sweet - maybe at most 2 screen length but ideally shorter.
3. Include multiple tags with all posts to help with search later - try to use similar tags that other authors use. (e.g., use common marketing terms)
4. Don't directly edit others posts - we can add our thoughts at the end of the post and sign our name or put it in the comments.
5. Always sign your name - so we know who contributed and can ask follow up questions later on if needed
6. Summarize articles / links - When sharing an article or good website, put in a short summary so it's easy for anyone to see what it's about.

Feel free to add other suggestions or comments. Thanks! Looking forward to learning from all of you.

- Lei

How to Measure Customer Engagement

I read this great article on Marketing NPV website about how to measure customer engagement

• Two type of engagement - emotional and behavioral with the latter being more important to companies
• Good list of sample engagement metrics
  
• Good framework on the level of engagement
• Non-linear diagram looking at the marketing life cycle

Thought I share. Happy Reading!

- Lei

Why this blog?

Perhaps I have a blog addiction now, but I thought I give this a try and see if any of my smart marketing friends are interested. I get emails all the time on cool marketing tips. I always try to save them in a folder somewhere but maybe a blog is a good way to save them collectively and share them with others.

This blog is a collectively forum for people I know in the marketing profession to share cool things they read, learn, or know

• I will add key folks to be authors so all authors can post to this blog
• I can set up an email update system so we can all be notified of new posts
• We can just have fun with it and see where it goes?

Hope you will join me in building the marketing knowledge store in this blog! Happy Learning!

- Lei